It’s a fact – over 95% of blogs fail. Traditional blogging advice tells you to start with a passion, create consistent content for a few years, and eventually monetize it. The problem with this strategy is it lacks one major component: monetization. If a blog isn’t treated as a real business from day one, revenue is put on the back burner, content churns out for years without a clear direction, no money is made, and the blogger quits or says their blog is “just a hobby.”

Why do blogs fail? It’s not from a lack of passion. It’s because bloggers can’t transition from writers to business owners.

They find that engaging in a passion and writing about a passion for years are two entirely different things.

That’s why I flipped the script and started treating my blog like a real business from day one. I took what I learned in the Austin tech world and scaled my blog’s systems like a startup. I went from tortured writer to CEO. I stopped writing and started scaling.

And I grew my blog to 500,000 monthly readers and over $250k a month in revenue.

THIS IS IMPORTANT: These results are NOT typical. I worked 40 hours a week on my blog on the side of my full-time job. There is NO SUCH THING AS PASSIVE INCOME.

But if you have work ethic and determination, starting a personal brand blog can be an excellent high-profit-margin business.

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